Wait, Gilt Noir?! How did I not hear about this until now?! Apparently back in January Gilt Groupe launched Gilt Noir, a super exclusive club for its top .01 percent of users. A perk of being a member is that Gilt Noir’s elite get to preview (but not shop) the sales 15 minutes before us regular folk. It also offers perks like “wine tastings at Christie’s, cooking classes with Waverly Inn chef John DeLucie and training sessions with the U.S. ski team in New Zealand,” according to W’s Editor’s Blog. So, like, how do we get an invite you may ask (as did we)? Well if you are someone fabulous and powerful like Gwyneth Paltrow or the Vice President of Google (both early users and Gilt Noir invitees), you’ll likely be invited, but otherwise you only need to spend a mere $10,000 a year to get an invite. Chump change, really!
1. First dibs: Ever wonder why everything sells out in minutes? Members can browse all of Gilt’s sales 15 minutes before they start. Vie says, “It’s like having the hookup with a senior Sales Associate at Bergdorf.” According to Gilt, merchandise is a curated selection from a sale that will take place on Gilt a week or so later.
2. Hobnobbing with designers: Members are often invited to, say, preview the pre-spring Proenza Schouler collection along with Jack and Laz. If they’re lucky, maybe they get a stare from Anna Wintour.
3. High roller merchandise: On Tuesdays and Thursdays at noon, Noir members can shop sales from high-end designers like made to order Rachel Roy, Hussein Chalayan, Nancy Gonzalez, Marchesa, and Mikimoto. Considering we can’t afford any of that, we’re not really too upset not to be invited.
4. Swag: While Gilt members receive the same generic message welcoming them to the site, Vie received a black candle, a black card, and a personal contact number in the mail inviting her to join Gilt Noir. Pretty fancy.
I wonder how much Gwyneth spends on Gilt now! What do you think about Gilt Noir?
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