Flash sale site Fab.com is launching Fab Shops starting tomorrow – which will be week long sales in various categories. Fab Shops will be in addition to the daily sales the flash sale site currently offers.
Fab.com says it is aiming to bring more customers back to the site throughout the day, as the new sales will begin at 7 p.m. Eastern time, as opposed to 11 a.m. Eastern when the retailer’s daily sales start.
“We’ve seen about 70% of our daily visits and orders come within three hours of launching our morning flash sales,” says a Fab.com spokeswoman. “We’re hopeful the new evening sales will see a broader distribution of visits and orders throughout the day.”
Kids will be the first Fab Shop to go live. It will launch tomorrow, with clothes, baby accessories, toys, furniture and other children’s products. Pets will go live Thursday, Foodie on Friday, Vintage on Monday and Fashion on Tuesday.
The Fashion shop will feature men’s and women’s apparel, accessories, jewelry, and bags, and take advantage of the resources from online fashion marketplace FashionStake, which Fab.com acquired last month.
The move is the latest in a series of site and tweaks the merchant has made since securing $40 million in funding last December.
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