Jason Binn, founder of luxury magazines like Hamptons, Ocean Drive, Gotham and Aspen Peak, and a chief adviser of Gilt Groupe, is preparing to launch Du Jour magazine. The publication will be aimed at those with a net worth of $5 million, who own a house worth more than $1.5 million and have an average income of more than $250,000 – oh and plus have an affinity for bargain hunting? (I mean, who doesn’t? LOL)
Mr. Binn, in collaboration with Gilt Groupe and Hudson News, has devised a data analysis system that aims to cull three million high-end subscribers. The quarterly lifestyle luxury magazine expected to be introduced in the fall will be mailed to 235,000 readers who fit the publisher’s high-end criteria, and an additional 15,000 print copies will be sold on newsstands. The digital editions will allow readers to click and buy products and services featured in editorial spreads.
“We have three million fully engaged Gilt members,” Mr. Binn said in an interview. “These are real shoppers spending hundreds of millions of dollars.”
Du Jour will also live on Gilt.com. As he described it, the digital version of the magazine will reach the top 3 million most affluent opt-in Gilt members.
“We’re going to target high-net-worth individuals in key markets around the country,” said Binn. He sort of did the same thing as founder of Niche Media, with publications such as Gotham in New York and Capitol File in Washington. With Du Jour, he’ll focus on New York, Los Angeles, Chicago, Miami, Dallas, Las Vegas and San Francisco, as well as regional areas including the Hamptons, Aspen, Colo., and Sun Valley, Idaho.
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