Flash sale site Beyond the Rack has announced that it has launched a new destination accessible through its website called My Curvy Closet – devoted solely to plus-size fashions. Members can expect ten new events per week including a selection of sportswear, dresses, denim, outerwear, intimate apparel, shapewear, accessories, and footwear – all up to 80% off.
Recent studies indicate that almost 2/3 of Americans wear a size 14 or more and that plus-size consumers represent approximately 30% of consumer purchasing power.
“Plus-size fashions have been a top requested category from our customers for quite some time. Providing plus-size customers with an equally broad assortment of goods tailored to a variety of shapes and sizes – in a dedicated shopping destination – was a priority for us,” says Yona Shtern, CEO of Beyond the Rack. “Listening to and acting upon feedback from our members has always been integral to our success and continued growth.”
To kick-off this new destination, My Curvy Closet has invited top plus-size fashion experts Marie Denee and America’s Next Top Model’s first plus-size winner, Whitney Thompson to select their favorite looks for the month of October, while sharing their exclusive style recommendations to suit every curvy fashionista.
As we’re curious about the stats above – that 2/3 of women wear size 14 or higher – we thought we’d take our own poll of our readers and see how many of us are plus-size and will be enjoying this new site! We think its fabulous that flash sale sites cater to women of all shapes and sizes from 00 to 24, everyone deserves to be fashionable!
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